11 Feb 2018

ALL YOU NEED TO KNOW ABOUT THE NEWLY LAUNCHED WHATSAPP BUSINESS APP



WhatsApp has successfully launched a separate app called WhatsApp for Business App. The App is designed for use by small businesses to connect easily with its customers.

WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read.



For those who use a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers. WhatsApp Business is also compatible with WhatsApp Web, the app’s desktop web browser client.

The quick replies feature Image: WhatsApp.

Business accounts will be clearly listed as such. WhatsApp says over time, businesses that have confirmed their account phone number matches their business one will receive a confirmation badge on their profile. That’s similar to WhatsApp adding green verification badges to select business accounts last year in the standard app. WhatsApp says other users can continue to use the standard app as usual and will still have full control over the messages they receive like blocking numbers and reporting spam.

Once established on the WhatsApp network, businesses can then use a series of tools provided by the app, like smart messaging tools that offer similar technology as what you’d find today in Facebook Messenger.

For example, the app offers “quick replies” that provide fast answers to customers’ frequently asked questions; “greeting messages” that introduce customers to the business; and “away messages,” that let customers know you’re busy.

Businesses will also be able to access messaging statistics, like number of messages read, and they can send and receive messages from the desktop via WhatsApp Web.

While businesses will need to use this new app to communicate with customers, for the general WhatsApp user, there’s no change. They’ll be able to message businesses but can control their experience by blocking numbers and businesses, as well as report spam.



In addition, businesses will only be able to contact people who provided their phone number and agreed to receive messages from the business, the company had previously said.

Here are some features that can be found in WhatsApp For Business App:
  • Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
  • Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy.


  • Messaging Statistics: Review simple metrics like the number of messages read to see what's working.
  • WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
  • Account Type: People will know that they're talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number. 
To download the WhatsApp For Business Click: WhatsApp For Business App Or Visit Play store on your Mobile Device.
 
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