WhatsApp has
successfully launched a separate app called WhatsApp for Business App. The App is designed for use by small businesses to
connect easily with its customers.
WhatsApp Business adds key features like dedicated
business profiles for details like email address, business description, store
addresses, and website; smart messaging tools like greetings, quick replies,
and away messages; and metrics for how many messages were sent, delivered, and
read.
For those
who use a business number and a personal one, both the WhatsApp Business and
WhatsApp Messenger apps can be used on the same device and registered with your
different numbers. WhatsApp Business is also compatible with WhatsApp Web, the
app’s desktop web browser client.
The quick
replies feature Image: WhatsApp.
Business
accounts will be clearly listed as such. WhatsApp says over time, businesses
that have confirmed their account phone number matches their business one will
receive a confirmation badge on their profile. That’s similar to WhatsApp
adding green verification badges to select business accounts last year in the standard
app. WhatsApp says other users can continue to use the standard app as usual
and will still have full control over the messages they receive like blocking
numbers and reporting spam.
Once
established on the WhatsApp network, businesses can then use a series of tools
provided by the app, like smart messaging tools that offer similar technology
as what you’d find today in Facebook Messenger.
For example,
the app offers “quick replies” that provide fast answers to customers’
frequently asked questions; “greeting messages” that introduce customers to the
business; and “away messages,” that let customers know you’re busy.
Businesses
will also be able to access messaging statistics, like number of messages read,
and they can send and receive messages from the desktop via WhatsApp Web.
While
businesses will need to use this new app to communicate with customers, for the
general WhatsApp user, there’s no change. They’ll be able to message businesses
but can control their experience by blocking numbers and businesses, as well as
report spam.
In addition,
businesses will only be able to contact people who provided their phone number
and agreed to receive messages from the business, the company had previously
said.
Here are some features that can be found in WhatsApp For Business App:
- Business
Profiles: Help customers with useful information such as a business
description, email or store addresses, and website.
- Messaging
Tools: Save time with smart messaging tools — quick replies that provide fast
answers to frequently asked questions, greeting messages that introduce
customers to your business, and away messages that let them know you're busy.
- Messaging
Statistics: Review simple metrics like the number of messages read to see
what's working.
- WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
- Account Type: People will know that they're talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
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