Google has successfully renamed one of its product, Google DoubleClick’s publisher platforms to "Google Ad Manager".
The renaming was announced on 20th of July, 2018.
According to Jonathan Bellack the Director of Product Management, he stated that Google needed a new name that better reflects how their platform helps people earn more and protects people’s brand. Below is his complete statement.
"Since the acquisition of DoubleClick over 10 years ago, we’ve continuously evolved our platforms to help our partners grow their revenue and create sustainable businesses with advertising. That’s why, for the last three years, we’ve been doing more to bring DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP) together into a truly unified platform. Today’s DoubleClick has also evolved beyond our roots in the web to become an ad platform for the next generation of content, from mobile applications by developers like King, to multi-platform video from publishers like Cheddar.
With these changes, we needed a new name that better reflects how our platform helps you earn more and protects your brand, wherever your audience is engaging and however advertisers are looking to work with you. As we announced today, that name is Google Ad Manager."
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