12 Sep 2015

WHAT IS GOOGLE SEARCH CONSOLE (Webmaster Tools).




What is Search Console?

One of the first things you should do after launching a website is to create a Google Search Console account. Why? Because it helps you understand how Google crawls, analyses and indexes your website. It’s a great tool to help you discover problems which might hurt your rankings or user experience.


Note: Up until May 20, 2015 Google Search Console was known as “Google Webmaster Tools”. It became apparent that the term “Webmaster” was outdated, hence the re-branding.

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Google Search Console is a free service offered by Google. It is a collection of tools and resources to help website owners, webmasters, web marketers and SEO professionals monitor website performance in the Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

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Features include information about search appearance, search traffic, technical status updates, crawl data and additional educational resources.
Google Search Console was formerly known as Google Webmaster Central and then Google Webmaster Tools until taking the current name in 2015.

As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console. It has tools that let webmasters:
  • Submit and check a sitemap.
  • Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
  • Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
  • List internal and external pages that link to the site.
  • Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
  • See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named 'Search Queries'; re-branded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
  • Set a preferred domain (e.g. Prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
  • Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
  • Demote Sitelinks for certain search results.
  • To receive notifications from Google for manual penalties.
  • Provide access to an API to add, change and delete listings and list crawl errors.
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Why use Google Search Console?
  • With Google Search Console, you can monitor your site's performance in Google Search results:
  • Make sure that Google can access your content
  • Submit new content for crawling and remove content you don't want shown in search results
  • Create and monitor content that delivers visually engaging search results
  • Maintain your site with minimal disruption to search performance
  • Monitor and resolve malware or spam issues so your site stays clean
  • Discover how Google Search—and the world—sees your site:
  • Which queries caused your site to appear in search results?
  • Did some queries result in more traffic to your site than others?
  • Are your product prices, company contact info, or events highlighted in rich search results?
  • Which sites are linking to your website?
  • Is your mobile site performing well for visitors searching on mobile?
Who should use Search Console?
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.
  • Business owners who delegates.  Even if you don't think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it's a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.
  • SEO specialist or marketer. As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.
  • Site Administrator. As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
  • Web Developer. If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.
  • App Developer. If you own an app, you want to see how mobile users find your app using Google Search. Search Console can help you integrate your app seamlessly with with the website world.
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